Should Be Using YouTube Videos

Should Be Using YouTube Videos

1. Large Viewer Base and Platform

Although YouTube is not the only platform for video marketing, the YouTube platform seems to be the most sought-after platform worldwide.

Billions of viewers (over 1.3 billion) use it each and every day. Thus YouTube is one of your strongest bets for launching your video ad campaign.

2. Staying Power

YouTube offers one of the largest amounts of staying power in terms of how long visitors remain on the YouTube platform.

Even when using mobile devices, a typical viewing session could last for over 40 minutes. That’s great when you’re trying to capture your audience’s attention and engage users for long periods of time.

3. Low Bounce Rate

Another great aspect of using the YouTube platform to launch your videos is that it has a very low bounce rate.

This means that once users have clicked through to your landing page or website, they become engaged. They spend a much longer time on your website after they have arrived due to your YouTube ad.

4. High Mobile Web Traffic

YouTube generates the largest amount of mobile web traffic on the web. In fact, YouTube and Facebook alone account for at least one-third of all mobile web traffic worldwide.

YouTube is leading the pack against leaders such as Facebook, Netflix, and Instagram. So many people are now turning to their mobile devices for their web experience.

That’s all the more reason to make YouTube videos part of your overall content development and advertising strategy.

5. Competitive Advantage

Another great quality of using YouTube videos is that doing so provides you with something of a competitive advantage. Within your industry, you gain an edge over those who don’t take the time to create YouTube videos.

6. Surpassing Mainstream TV

Surprisingly enough, YouTube videos have actually surpassed mainstream TV in terms of popularity. That’s because viewers are seeking entertainment as well as answers to questions they have.

7. CTA

As with other advertising tactics, you can also provide a call to action in your YouTube video. This CTA is a great lead-in to your landing page, website, or blog.

Greatest Take Away

One of your greatest takeaways should be that a YouTube marketing strategy will drive more sales because more people will turn to you for a variety of reasons.

YouTube a great and economical way to build your brand. But it also puts you in a position to become the expert in your industry. After all, you are providing your audience members with engaging and compelling information that they actually need.

Top 10 digital tools Craig told us he really couldn’t live without

Here are the top 10 digital tools Craig told us he really couldn’t live without!

• SEMRush

SEMRush is a great tool for competitor analysis, it can quickly give me a guide as to whether a website or competitor is doing much online. It also has a good auditing feature and now has integration with Majestic SEO and a lot of good additional features coming into play.

• Deepcrawl

Deepcrawl is my “go to” auditing tool. It is an amazing crawler, but over and above that its user-friendly reports and the fact I can easily share this information with clients makes this tool much easier to work with than many other auditing tools.

• AccuRanker

AccuRanker is a superb tool for checking rankings, the fact you can automate this process and directly send your clients an automated report puts it way ahead of similar tools. This is a great and accurate rank tracking tool that, coupled with the automation makes it an essential part of my process.

• Powerup Hosting (Virtual Computer)

I have a virtual computer with these guys, which is fast & reliable and allow me to use my windows based marketing tools on my Mac. Sadly, these tool providers don’t make Mac versions, so I need to run on a VPS.

• MajesticSEO

Link building is a major part of SEO and its ideal to see what links your competition are getting, using a tool like Majestic helps you identify those link building opportunities and help you build your own plan to do some outreach to get links.

• Hotjar

Hotjar is a tool you can use to help you understand your website using heat maps to see where customers are clicking, getting stuck or whatever. This will allow you to implement any changes that will enable customers to navigate your website with ease.

• ContentKing

This is another great tool that does real-time auditing, you can track changes made to the website and are able to monitor technical and development changes if you have multiple people working on a website. It helps when multiple people are working on one project which can normally be a problem if you don’t use ContentKing to keep on top of this.

• Serped.net

Serped has 45+ tools all rolled into one, some of the main features I personally use it for are, uptime monitoring expired domain research and website backups but there are many other features the tool provides that you can use to help you if you are managing multiple websites.

• Grammarly

This is a great tool for me, as with many of us we write fast and make mistakes, this plugin helps you correct your spelling and grammar and helps us write better content which is a big part of the website process, so it is key to helping me go about my daily business.

• Ninja Outreach

Again, another great tool I used daily as part of my outreach strategy, there are a number of similar tools on the market that all do pretty much the same thing, so it’s just personal preference but with some excellent automated follow-up options, this is my go-to tool for doing outreach.

Uploading Insta360 photos to Vizor 360

So, you scored a brand new Insta360 camera! Good for you! Here’s an easy way to share your masterpieces with the world by using Vizor 360.

Connect the Insta360 ONE camera to your iPhone with the Lightning connector or with Bluetooth for remote photo shoots (a MicroSD card needs to be present in the camera).

Take a photo and download it to your phone with the Insta360 ONE App by clicking on the share button inthe image and selecting “Album”. This exports the image to the camera roll of your phone.

SJCAM A10 Action Camera come soon

SJCAM A10 Action Camera

Very soon the universal video device SJCAM A10 will go on sale. This model will be equipped with Novatek 96658 processor with 12 megapixel sensor Sony IMX323 and recording function Full-HD video with a resolution of 1080p, 30 fps.

Action Camera SJCAM A10

The A10 will have a 2-inch IPS display, as well as an IP65 protective case. The capacity of its battery will be 2650 mAh, so presumably, this camera will be able to record Full HD video in NON-stop mode lasting 3 hours from one battery charge.

To all successes, successful shootings and productive fishing!

SJCAM Camera Official Site: http://sjcam.com/

5 Awesome Tools for YouTube Marketers

With over one billion users currently on YouTube, there’s no denying that whoever forms your audience is most likely on that platform. YouTube marketers are no doubt familiar with this fact.

But perhaps even more relevant is that research shows people spend one-third of all their online activity watching videos.

Resources for YouTube Marketers

I could go on and on listing YouTube and video marketing stats that will make you want to pick up a camera right this second. But I’m sure you’ve heard enough times of the power of video, especially when it comes to marketing a business.

And since you’re reading this post right now, you’re probably already using video to your advantage. You likely just want some reliable tools to help you get better results.

So without further ado, here are five awesome tools for YouTube marketers to boost their digital marketing success.

Manage Your YouTube Channels with Agorapulse

Most social networks have a plethora of options when it comes to tools and software for managing engagement. YouTube, however, is not one of those networks.

In fact, I’ve heard numerous YouTubers complaining about how difficult it is for them to manage their comments as their channel keeps growing.

But there is a solution: Agorapulse. The social media management tool recently introduced a feature (or rather, features) that will not only help you save time when managing your YouTube account, but potentially get even better results.

First of all, you can use Agorapulse to manage all of your YouTube comments. The platform works similar to an e-mail inbox, only you receive all your latest comments:

You can then respond to comments yourself or assign that task to a member of your team. Plus, if you have any comments that you get often, you can save your most common replies so that you can respond with a click:

And last but not least, you can also use Agorapulse to monitor your brand name on YouTube. This way, you can stay on top of any comments mentioning you. You can also track videos featuring your brand or products, as well as any customer service issues that might arise.

This platform is a great option, particularly if you have a big and very engaged YouTube channel. Agorapulse is also useful if you work as part of a bigger team and you want to save time while still assuring that you respond to every comment in a timely fashion.

Check Any Channel’s Analytics with BirdSong Analytics

Analytics are incredibly important because they allow you to understand your audience members better. You can learn what they do and don’t like and also understand what types of videos get their attention, keeping them watching and commenting.

And it’s not just analysing your own account that can help. There is a great deal that you can learn from your competitors.

With BirdSong Analytics, you can find out key stats and figures for any public YouTube channel. The tool provides over 30 different analytics, including:

• An overview of the channel’s activity, most liked/disliked videos, and the videos with the most comments
• An overview of the channel’s activity over time, such as the number of posts per week and hours posted:

• A deeper look at the channel’s videos, such as their length, how many had links in their descriptions, and so on
• Engagement stats for all of your competitors’ posts:

Plus, you get valuable information about your competitors’ SE0 strategies, such as their titles and descriptions.

Improve Your Videos’ SEO with YouTube Keyword Tool

Just as with Google, Bing, and other search engines, the best way to get your videos discovered on YouTube is to optimise them for search.

But what kind of videos are people searching for on YouTube? What do they want to see? And most importantly, what kind of keywords are they using to search for what they want?

First, use Google’s Keyword Planner. Plenty of people use Google to search for videos they want to watch. But there are also times when we use the YouTube search bar—and that’s where the YouTube Keyword Tool comes in.

The way it works is very simple. Make sure that you’ve selected YouTube in the list from the search bar:

Then simply enter the keywords you want to search for, the country you’re focusing on, and the language.

You can then filter your results by searching for specific keywords within your search results. Or you can add negative keywords that you want to exclude from your search:

As for the keywords themselves, you’ll get to find out what their search volume is like. You can discover what the cost per click is and how much competition there is for that particular keyword.

Create Beautiful Animated Videos with GoAnimate

Animated videos aren’t reserved just for professionals. Anyone can create an animated video using tools such as GoAnimate.

This tool is super easy to use. Creating a video can take mere minutes of your time. Basically, so long as you can drag and drop, you’re good to go.

GoAnimate offers hundreds of editable pre-made scenes, all kinds of characters, clothes, and so much more:

All you have to do is drag and drop the elements you want to add to your video. Then use the editing options you have to make sure the video is perfect.

As for sound, you can easily give voice to your characters by recording your own or anyone else’s voice you want. Once added, the lip-syncing is automatic, and you’re good to go.

You can also use GoAnimate’s audio library to browse its music tracks, as well as to add sound effects that will really help bring your animated videos to life.

VidIQ

VidIQ is a YouTube-certified, free to use tool that aims to help you improve your YouTube marketing results.

This solution offers all kinds of little features to help you improve your reach on YouTube. For example, you can use vidIQ to:

• Track your analytics and better understand your audience:

• Discover related tags for your videos so that more people can find your videos via the search bar and the “related videos” list
• Do competitive research—find out how you stack against the competition

Basically, if you’re an avid YouTuber and would like to grow your audience, vidIQ is a great place to get started.

Conclusion

As video keeps growing in popularity (as evidenced by most major social networks introducing video), why not take a stab this coming year at YouTube marketing?

Video is a better way to stand out from your competitors, build brand awareness, generate more leads, and convert more viewers and fans into paying customers.

And with these five tools, you can both save time and maximise your YouTube marketing results—all in one go.

What other tools do you use to create videos and to analyse and manage your YouTube channels?

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17 SEO Best Practices To Grow Your E-Commerce Sales 2018

The SEO strategy in e-commerce is a vast field and requires great attention for online businesses. 
1. Research & Planning 
Using proper keywords with research and planning can help in generating high traffic to a website. The keywords must be high ranking and in demand. Place these keywords in your website’s content like in page titles, headers, image alternate text, etc. Long tail keywords are easy to match to the phrases that the user is searching for. Nowadays it's also smart to plan for , which is a relatively new consideration for SEO's.
2. Keep Up With The Competition 
Be aware of the strategies your business rivals are using, for example, the keywords that they are using or the kind of website interface they provide. This will help you to know your position in the market and maybe you learn something new or generate a new idea of your own. Websites like SEMrush are great for on the competition. 
3. Speed Up That Website 
Generally, users expect the pages to load within microseconds and if your page fails to do so one might lose a customer here. So, optimize the page speed and make it the best it can be. Remove excessive ads, install helpful plugins, and compress media to help keep your website lightning fast. 
4. Rapid Responsivenes 
For a layman, if the website is not easy to use, they probably won’t visit it again. So, it is important for a web page to be responsive and easy to use. The desktop version of the website isn't ideal on a mobile device and vice versa. It should be responsive to the size of the screen that it appears on and certainly be mobile responsive. If your website isn't then you'll lose out with Google and customer sales. 
5. Create Distinctive Headings For Products 
The headings of the products must be distinctive and unique according to the page that you own. This will create a better link with the search engine and create more traffic on the webpage. Make sure it is accurate, reasonable in length, descriptive, and accompanied by high quality (but reasonable compressed) images.
6. Master Mobile 
This goes back to #4. It's important to know that more than 50% of the e-commerce traffic is generated from mobile phones these days, so it is very important for a website to and be as much responsive on phone as on a PC.this will create a better impression of the website and hence the more the traffic on the website the more the sales of the products. 
7. Include Snippets 
Snippets are a few words that appear below the website’s name in the search engine’s results. How many times have you avoided opening a website because you didn't like its description? Make sure this doesn’t happen on your website. Include rich snippets on your website to attract customers rather than boring them away. A Michigan company namely Detroit internet marketing can help you with best snippets that are more likely to be seen and contain search words that will match your snippets.
8. Connect Your Website With Social Media 
This earth is now a global village. Communication is very important and there are few better ways to communicate that than on social media platforms. Sites like LinkedIn, YouTube, , Instagram, Pinterest, and Facebook can play key roles in advertising your company or web page. Connect the website with your social media accounts and keep them updated regularly. 
9. Keep In Touch With Customers 
Keeping in touch with the customers is very important. It helps to build a better website and to remove any flaws that are causing difficulty to the user because, in the end, . Keeping a record of their reviews is extremely important and allowing other users to read those comments also plays a vital role in the increasing or decreasing of sales. If the provided products are of excellent quality and the customer is happy then his complimentary reviews will attract other customers but keep in mind the opposite can also happen. 
10. Provide Contact Information 
The website must contain the name, address and contact of the company so that it is easy for the customers to keep in touch with their orders or any other queries they might have. Poor contact information might take away the attention of the customer, and it can also put you on Google's radar in a bad way. If you take a look at Moz Open Site Explorer, you'll get a point towards their spam flag predictor if your website doesn't include contact information.
11. Configure An SSL Certificate 
SSL certificate is a for E-commerce or other websites. SSL certified websites are more secure to use and can reduce your liability for stolen customer data. Now Google Chrome also notifies users if the page that they're on is not secure and it could cause customers to lose faith in your business if you don't have HTTPS.
12. Website Architecture 
The architecture of a website is very important. Note each and everything in detail. Check the navigation of the web page, how deep the links are, how aesthetically appealing it is, and how easy to use it is. Apart from one’s own website, get an idea of the competitor’s web pages too. This will give you a better idea of your website and how you can make it better. 
13. Make Your Website Stand Out 
It is very important for your website to stand out from the other billions of pages out there. Generate innovative ideas for the website, including ideas never seen before. Create fresh and helpful content at least weekly such as , videos, and white papers. Only then you will be able to attract more and more customers. 
14. Eliminate Site Errors 
Removing errors from your website must the top priority. Use Screaming Frog to remove any errors from your website. It will spider the website’s links, CSS, images, and apps as an SEO. It will also provide a summary of all errors. The most common errors in websites are usually missing links, duplicate pages, missing headings, and redirects. So, remove all these errors before you make this website available for customers. 
15. If You Build It (Links) They Will Come
You must pay attention to earning trustworthy inbound links. Try to provide guest blog posts for websites with high domain authority and include a dofollow link to your website within them. White hat but it will pay off big with more organic traffic. If your site is going Black hat and linking to low-quality websites, you could actually be penalized by Google and end up losing search engine page rank and earning less organic traffic. Slow and steady is better than fast and reckless. Internal links to your other related content can benefit you as well.
16. Create Permalink Structure 
Google uses permalink structure to know what the site is about and what kind of data it produces. Therefore self-explanatory permalinks are mandatory for all web pages. Keep your URL's SEO-friendly by making them accurate, reasonable in length, keyword-rich, and easy to read for both people and search engines. Avoid excessive keyword stuffing thought as Google will see right through that. 
17. SEO Audit 
This tool helps you know the status of your ecommerce website in the overall Google search world. It tells what needs to be done to keep moving forward. Auditor, Screaming Frog, SEO Optimizer, SEMrush, & Moz Open Site Explorer (among several other programs) can help you find your position in the market. 
The optimization of search engines is done for countless reasons, but in E-commerce the end goal is always to increase sales. When search engine optimization is done the right way, it ensures more traffic which means repeated visitors and conversions into paying customers. But don't get complacent and never rest on your laurels. There are always competing websites looking to grab the upper hand in search results and Google (among other large search engines like Bing, Yahoo, Amazon, and ) are always changing their algorithms. 

Content Marketing Best Practices 2017

Actually what is content, Content is data which will give us a meaning full information and marketing you already know very well to reach a particular audience or user for related content we would apply some techniques those techniques or strategies are called marketing. As you see in previous articles, I discussed the content marketing strategy without copywriter and how to write a quality content. Now, I am going to talk with you people about content marketing best practices 2017 which will be most useful to grow your business in 2018.

Writing content after researching on a related topic as comparing with competitors links which would be not benefited forever in search engines list and to an audience.

Let us Assume, and You have written full lengthy quality content now you’re in the first page after few days other competitors will review your article, and they apply more extra strategies in their website, then dam sure your website position will decrease because that competitor is a quality content.

Content marketing main aspects are to write a quality content along with that should give more organic traffic. You should concentrate while writing your content.

“Either write something worth reading about or do something worth writing about “

In this article, you will get to know about the content marketing best practices 2017 which uses by most of the copywriters, content marketers and bloggers etc. which will be most useful to grow your business in 2018.

I think you may question in your mind such as

• Will your article get organic traffic?
• Will your article able to reach your targeted audience?
• Will your article be eligible for quality content to generate backlinks?

Yes, apparently you can get all those for your article just you need to be aware of what is going on behind on internet.

Before discussing the content strategy, content promotion and success of content marketing I would like to talk about some exciting topic about content research.

• How to get good ideas on your blog?
• How to take decisions which keyword is best for your blog?
• Either our blog get traffic or not?

Before you are writing an article start make preparation you have to know about content marketing which is the best way to get quickly organic traffic for your blog, which is the best keyword for your blog and many research strategies you need to know before writing content for the article.

Content Research Strategies

Content Research is one of the content marketing best practices 2017 which is so helpful to you to grow your business in 2018 if you know the central concept of organic traffic which is manually and permanently reserved result pattern in search engines.

If you know about how to get organic traffic for your blog by writing contextual content, targeted keywords and quality content for your blog.

I do like the concept of  optimising content for search engines along with “SEO on-page recommendations.” It gives you the wrong idea about the process: as if you are planning to write content for fashion and fitness and then, constrainedly, optimise it for bots.

Many copywriters do so. But instead, these days you would better keep the requirements of SEO in mind before and while you write your piece of content. It doesn’t mean you should write and prepare your content machinelike – it is all about understanding how your articles are in vocabulary and proper structural format can influence your rankings.

I am going to talk about four aspects a writer should consider in 2018 to write a meaningful piece of content that will also help you to attract an audience and generate more valuable organic traffic or organic search results.

• Research on Topic

• Term Frequency-Inverse Document Frequency

Researching on Topics

You should research your topic before writing your article the topmost in search engines such as you might observe many of the similarity which as shown below in screenshots.

As you know about for writing content, you need to know about blog title and which is the best keyword for your blog. For that you have to know about  “keyword research process”  then you have to select user catchy blog title I suggest you prefer with  “ SEO processor –Blog title Generator “ because it helps you to get an excellent catchy title which is most trendy on the internet nowadays.

Because a Hummingbird Algorithm based on “Semantic Approach” only which can give logical results which can see screenshots. Hummingbird is paying more attention to each one of the words of your query ensure that the whole question – whole sentence of conversation meaning understand by the google crawler and gives the search engine results from link page based on your query

Quick SEO tip for your blog: 

To get correct trendy targeted keyword which explores your autocomplete suggestions. These tips are probably the most exhaustive sources of real people’s questions, pains, and problems. You can use many of them as ready ideas for your articles.

You can learn by Competitors’ Best Practices

Take a closer look at those who are successful in your niche. What makes them dominate the minds and the SERPs? Sometimes, these similarities can identify at a glance, like with the query “best city bike”:

• Lists and guides rule the SERPs

• Adding a year to a title helps

Also, we can quickly identify semantically related words that Google considers identical to your target keywords – “best city bike,” “best urban bike” and “best commuter bike”.

Collecting these data which could manually take a lot of time. Some tools scrape, organise and sort related words and Google suggestions: check them out in the “Tools to Use” section at the bottom.

Term Frequency and Inverse Document frequency:

As you know about the content marketing best practices 2017  term frequency (TF) and inverse document frequency (IDF) which is also an essential factor of content marketing best practices to get organic traffic from the search engine for your blog because of Google algorithm approach by a semantic process for your website.

A word term frequency only says about a term certain level score you should maintain in your blog, related to your niche of your blog, as shown in below screenshot.

At least you have to cover your primary target keyword at 5% of to your total number of words in your document. Then only your blog semantic approach may give you good results patterns of organic traffic.

“Content builds relationships, Relationships are built on trust. Trust derives revenue.”

Content Strategy Checklist

Know your Audience

Most of the successful companies understand their customers, and the best marketers understand their audience. Knowing your audience includes knowing what they care about what their interests and motivators are, and what their pain points are and how to address any of these items efficiently using your content marketing best practices 2017 your audience prefers to consume in the venues or channels in which they drink it. Having an in-depth understanding or knowledge about your audience will help you create engaging, relevant content that will turn your audience – old and new – into loyal customers and brand enthusiasts.

Determine the type of content

One of the best content marketing best practices 2017 strategy decisions comes down to the question of the quick hit versus of long tail, most online content fails in two categories news content and evergreen content. News content lives and dies on your copywriter’s ability to generate timely perspectives on news stories and get their content picked by Google before other online publishers. News content creates immediate traffic to your site. The evergreen material, on the other hand, is always fresh and provides information that readers seek regardless of its timeliness. Hence, the time evergreen content takes longer to generate significant traffic but will continue to draw visitors over time.

Define and Own your keywords

One critical element of defining your audience in an evergreen program is knowing what keywords and keyword phrases are currently driving search traffic to your website. It is one of the content marketing best practices of 2017 which helps to define your site keywords. Learning how your customers and prospects search for your business in the first step while developing a keyword set that will power a successful content marketing program. If you don’t have web analytics report package then integrated it into your website. Work with your web team to install and industry standard solution like google analytics. Web analytics provide you with a wealth of information on your current audience’s search habits, which you can leverage to inform your content strategy.

Calibrate your brand voice

Once you have defined your audience and the search terms they are using to find your content, consider how you want to speak to your readers. Chances are all your organisation has a clear brand voice. But it is important to ask that it fits your content marketing best practices 2017 strategy. Experiment with your view to find the right balance of your content to make sure it aligns with the collective personality of your audience.

Establish an Editorial Calendar

If you do choose to create an evergreen content, you should consider creating an editorial calendar as part of your content strategy. If your content and objectives are seasonal or if you want to align content to the timing of your business and product strategy and an editorial calendar is a great way to plan your content not to just to tomorrow or next week, but also for a future quarter and or else next year.

Allocate The Resources

Finally remember that a good strategy which is nothing but without a solid team to execute in one day to day tactics of content creation, editing, fact-checking SEO, and any other steps for your content requires before its go for life. If you know about the content marketing best practices 2017, you can grab your competitor and grow business in the upcoming year 2018. Once you know how much you content you need to create and how much will go for into editing and refine each piece of material, build a hiring plan for copywriters and editors that can scale your content production goals.

Content Promotion

If you prepare content or an article for your blog, then it must and should get the traffic and audience for your article then audience may get attracted with your article, and they might be a customer of a client for your business. This content promotion is one of the primary content marketing best practices 2017 which will help and use to grow your business in 2018. Without content promotion or targeting to correct audience or correct location is nothing but without water in the earth.

As you know nowadays many peoples are aware of the “social media channels”, so we can promote our content, and we can target our audience easily if you know about “ why social media channel so important”. And get to know about the “ best practices 2017 of Social media marketing” then you can understand easily below mention strategies for promotion.

So, let me discuss with you about content promotion best practices how to promote your content, how to reach your audience in normal words.

Influencer Outreach

Typically Initially people targeted are influential in their industry and aren’t necessarily journalists or editors. Influences can be bloggers or people that amass large social followings around their industry expertise. The result of outreach can lead to something as simple as social share, a direct or indirect endorsement in a blog, a full-on collaboration with a project or campaign.

Submit to like Minded Communities

Submit your articles to communities in your niche look for sites and directories your niche or industry as you’ll already sharing with an interested audience. Find what works best for you and stay actively engaged on that site.

Share it on Social Networks

Be sure your new content to share on Twitter, Facebook, Google+ and LinkedIn, with Facebook, be sure to post the update on Facebook itself vs a third party app for higher engagement opportunity. If an image or video included in your content, you can add it to your Pinterest boards as well. And don’t forget about social bookmarking networks, from general ones like Stumble-Upon to niche specific one like Biz-Sugar.

Share it with Groups on LinkedIn

Go the extra mile by sharing your content in groups once you’re posted or updated in your LinkedIn profile. You can click the share link and share it. Then you can share the same update with any groups you belong. It can quickly take your content from just being seen by your network to being seen by hundreds and maybe thousands of extra people.  Just make sure the groups you share it with are open to members sharing your content.

Send your content to your mailing subscribed list

Speaking of inboxes don’t forget your accepted mailing list, Customers will appreciate receiving emails are not always about sales but merely sharing valuable content.

Create a Press Release

If you have an outstanding piece of content to promote, create a press release on quality sites “Market-wire”, and “PR-Web” are pretty good. They’re excellent sites, but they do a sound job for your promotion.

Measure the Success of Content Marketing

If you are promoting your content in social media channels or you’re getting traffic through organic search results. For that, you must and should now the analytics, insights or metrics of content marketing. How many audiences are interested with your content, no of impression’s, engagement of your content, no of conversions happened, sharing metrics, lead generation metrics and from a different source of channels how many audience are engaged with your content etc. It is the most critical content marketing best practices 2017 which be demand and grow your business in 2018.

So, let’s discuss on measuring the success of content marketing metrics, and those are as follows

Consumption metrics

It is the most fundamental type of content metric and is unfortunately also the place where many programs both start and end. It’s a critical data point and is easy to drive through google analytics, YouTube insights or similar. The key is not to stop your metrics train at this depot.

Key question answered, How many people consumed your content, measure on page views, downloads or views?

Sharing metrics

It is the metric type that probably gets too much love because its often public which drives up the sexiness factor like cologne with bits of real panther. How we’re measuring how lucky your content is in getting consumers to share it with others, as determined by tweets, likes, LinkedIn shares, Google + shares.  Diggs and the like.

Fundamental question answered how often customers of your content share with others do?

Lead generation metrics

Now we’re sniffing dollars not just gathering eyeballs. Whether not require registration before allowing people to read/watch/download your content (which we usually don’t recumbently) or whether you’re measuring leads generated after the substance consumed, this is where we start determining the content marketing effort is making financial sense. If you have an online lead form on your site, you can measure this by determinedly how many people want to the lead from immediately after consuming your content.

Fundamental question answered:  How often do content consumers turn into leads?

Sales metrics

If you’re using some customer and prospect database, you’ll want to note in the prospect record that the potential customer consumed content pieces X, Y and Z. Then, when your crack sales team turns the prospect into a sale, determine the revenue and profit of that customer and assign it to correct pieces.

 Fundamental question answered: how often do our content consumers turn into customers?

                      Hope your doubts and questions cleared about content marketing best practices 2017 like how to get organic traffic quickly, what are content strategy checklist which strategy you have to follow, how to do content promotion through different ways and what are the measure content marketing metrics. If you haven’t understood or getting any doubts after reading this article please raised queries in below comments, I will follow up your discussions.